Marcel Bleustein-Blanchet

Marcel Bleustein-Blanchet
Bleustein-Blanchet in the 1980s
Born(1906-08-21)21 August 1906
Died11 April 1996(1996-04-11) (aged 89)
Paris, France
Known forFounder of Publicis
SpouseSophie Vaillant
Children3, (including Élisabeth Badinter)
RelativesRobert Badinter (son-in-law)

Marcel Bleustein-Blanchet (21 August 1906 – 11 April 1996) was a French entrepreneur and advertising magnate best known as the founder of Publicis Groupe.

He is also credited with inventing radio advertising in France, helped create the first French opinion polls, introduced Édith Piaf to the French public, and fought with the Free French forces during World War II.[1][2]

  1. ^ Marcel Bleustein-Blanchet Dies; Paris Advertising Giant Was 89. The New York Times (13 April 1996). Retrieved 17 August 2011.
  2. ^ Obituaries: Marcel Bleustein-Blanchet – People, News. The Independent. Retrieved 17 August 2011.

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